10｜The Future of Tableware Is Circular

For decades, the tableware industry has focused on producing new materials, new coatings, new layers—each creating waste that is difficult to reverse. Circularity requires a reset in how we think about objects we use every day.

A good product must not only last long—it must also return to responsible reuse when its life ends.

ReCrystal™ CPET supports a complete circular loop: high durability during years of use, and recyclability back into valuable material when retired. Nothing wasted. Nothing disposable. A future built on renewal rather than replacement.

SHUGOH sees tableware not as decor, but as a system. A system that can protect the planet while elevating the dining experience. Circularity isn’t tomorrow’s idea. It begins now—at your table.