06｜Why Recycled Materials Matter More Than Ever

The demand for convenience once drove a culture of disposable products. But the consequences—overflowing landfills, ocean pollution, and increasing carbon emissions—are now impossible to ignore. Every material we choose for daily life affects the world our children will inherit.

Recycled materials are not just an alternative. They are a responsibility. When we reuse existing resources instead of creating new plastic, we reduce extraction, production emissions, and environmental burden.

ReCrystal™ CPET is engineered to support true circularity. It can be made using recycled PET and can be recycled again after long-term use. This allows the same material to stay in circulation—at our tables, not in our waste systems.

SHUGOH believes sustainability isn’t a trend. It must be a foundation. Every product we design reflects that commitment.